Emma is a keen content strategist who absolutely adores coming up with the overarching narrative mosaic that is magically revealed from the smaller stories contained within it. She relishes in finding these opportunities for clients that they may not see otherwise. From industries as diverse as advanced manufacturing, OT cybersecurity, social and community housing and edtech to film distributors/exhibitors, DVD labels, cultural festivals and arts institutions, Emma has thrived on the creative challenges that each organisation brings, Every brand has a human story; it’s just a matter of unwrapping that story and giving it wings.
We're privileged to introduce Ellen Richards into our team in the role of Commercial Director.
Ellen Richards is no stranger to EdTech... or EdSmart! In fact, she was instrumental in the success and growth of one of our valued partners, Schoolbox.
Ellen also came up with the Tools for Smart Schools initiative for EdSmart, Schoolbox and Digistorm to join together and launch their businesses at the 21C Learning Conference in Hong Kong in January 2018. So it's no surprise we've grown very fond of her over the years and that, with great excitement, we now welcome her into the EdSmart team!
Ellen will be using her vast knowledge to introduce EdSmart into new territories, as well as working very closely with our marketing department to come up with creative new ways to showcase the EdSmart community, as well as our technology.
She also enthusiastically took on the 'five-question test' so here are some brief insights about Ellen...
1. If you were to describe yourself in three words, what would they be?
Energetic, Passionate, Focussed
2. What's your favourite colour and your favourite book?
Colour: Cyan, Aqua, Tiffany Blue – any colour across that spectrum. I love tropical waters.
Book: One Hundred Years Of Solitude by Gabriel Garcia Marquez
3. On the weekend, you like to…
Chill out with my husband and family – cooking, gardening, catching a good movie, going to the beach, watercolour painting
4. What's your motto in life?
‘What would Wonder Woman do?'
5. If you could speak to yourself as a school student, what advice would you give?
Always be curious and get experience with what you love. Learning is a life-long process so take risks and see mistakes as learning opportunities.
Don’t take shortcuts because, if you don’t take the time to do it right, when will you have the time to do it over?
Be true to yourself and never let anyone hold you back from following your dreams.