2021-10-12 06:29:31

EdSmart's second year on the HolonIQ EdTech hot list

By Ellen Richards
Ellen consults and works with the EdSmart founders and team to deliver business focussed solutions and value for K-12 schools, and to grow the global footprint of happy customers. She is passionate about all things digital and online education to improve teaching and learning outcomes. Travel, surf and sun are high on her priority list.

HolonIQ has honoured EdSmart with inclusion on their annual list of the 50 most promising EdTech startups from Australia and New Zealand for the second year running.


We were thrilled to make it onto HolonIQ’s radar when they announced their picks of the most innovative EdTech startups in Australia and New Zealand in 2020. To remain on that list in 2021 is confirmation that EdSmart continues to lead the pack and deliver on its promise to streamline school operations and improve productivity across any school.

“Running a startup can sometimes feel like you and your team are battling uphill,” says CEO of EdSmart, David Eedle. “So to receive news of EdSmart being chosen for HolonIQ’s EdTech innovations list again is just the ticket to putting a spring in our collective step. I consider it a virtual pat on the back saying, ‘Keep going, you’re doing well'. All of the EdSmart team will take pride in knowing they’ve achieved something, and people are taking notice.”

Using the HolonIQ platform, HolonIQ’s Intelligence Unit team and market experts selected the 50 most innovative digital education companies from a pool of almost 500 EdTech startups, based on HolonIQ’s scoring fingerprint that includes capital, team, market, product and momentum. 

Interestingly, in 2021, two-thirds of the cohort is established startups of over six years in operation (including EdSmart), which HolonIQ attributes to these businesses “gaining traction during the pandemic in supporting their customers with existing or new services”. 

“As well as this announcement, I just received some lovely feedback from an EdSmart school about our new COVID-19 Certification Management,” continues David. “They said, ‘Biggest thank you to both you and the team – showed my HR department who were very excited and relieved.’ This kind of feedback from our customers and other industry players is why we’re in the EdTech business. We’re committed to making things easier for schools.”

“EdSmart is in good company on this list, with a number of our partners and friends – Digistorm, Octopus and Pixevety – also being honoured,” David concludes. “We’re pleased to know we’re surrounding ourselves with other great Australian companies that share our values.”

Head to HolonIQ to read more about the 2021 Australia and New Zealand edtech 50.